As the rollercoaster of 2020 has come to an end, the world is anxiously turning the page to 2021 to see what it has in store for us. Many areas remain uncertain, but there’s one area we can turn to for predictions: search trends. Search trends give us a real insight into the minds of our consumers. Just as economists study market trends to make predictions, business owners can track real search trends to make informed predictions that may drive their business decisions.

Pinterest, one of the most prolific reference tools, and widely used search engines in the world tracks its user’s searches and uses that data to create powerful trend reports. Based on the data they collect, they create a report called “Pinterest Predicts”, which contains data-backed predictions for each year. 8/10 of their predictions for 2020 ended up coming true, so we’re looking at their predictions for 2021. These predictions can help you, as a business owner, to determine the direction to take your marketing this year, which new products to add to your portfolio, or even new businesses to start!

Want to learn about trends based on data from 442 million people? Read on and see the 2021 business trends!

Home

2021 is expected to be all about neon lights, a blend of Japanese and Scandinavian design, aesthetically designed kitchens, and cookery and home office ideas. Check out the trends:

800% increase in searches for “neon room”
200% increase in searches for “LED light room”
300% increase in searches for “LED light signs”
500% increase in searches for “wooden bed design modern”
300% increase in searches for “minimalist bathroom design”
100% increase in searches for “Japandi”
200% increase in searches for “plate racks in kitchen”
135% increase in searches for “colored glassware”
600% increase in searches for “computer gaming room”
700% increase in searches for “home library design”
150% increase in searches for “bookshelf room divider”

Neon Room                                           Minimalist Bathroom Design           Japandi  

Wellbeing

2021 is expected to be the year of the mystics and the exploration of the Spiritual – Crystals, horoscopes, fantasy maps and more. Modern Mystic, they call it. Check out the trends!

600% increase in searches for “zodiac sign facts”
300% increase in searches for “fantasy map making”
105% increase in searches for “manifestation techniques”
100% increase in searches for “protection crystals”
180% increase in searches for “spiritual cleansing bath”
90% increase in searches for “full moon bath ritual“
100% increase in searches for “night affirmations sleep”
300% increase in searches for “before sleep workout”
80% increase in searches for “sleep blends diffuser”.

       
Protection Crystals                                                      Before Sleep Workout

Skincare

If you’ve been paying attention to social media and beauty ads, you may have already noticed a shift towards the natural. Natural beauty, natural skincare, and natural Self!

Pinterest predicts the end of heavy makeup looks and a shift towards what the influencers are calling “skinimalism”. Simple, natural, light, sustainable. The following data supports their prediction:

400% increase in searches for “how to get glowing skin naturally”
400% increase in searches for “face yoga exercises”
2x increase in searches for “Homemade skincare”
2x increase in searches for “natural everyday makeup”
2x increase in searches for “aloe vera skin mask”

Do you have a beauty or skincare brand? You may want to consider adding more natural skincare products. Or, it might be time to hold facial yoga workshops.

     
How to get glowing skin naturally                Homemade Skincare

Makeup

In contrast to the skincare trends, makeup trends show a shift towards brighter, more experimental makeup.

2,100% increase in searches for “indie nails”
900% increase in searches for “smiley face nails”
400% increase in searches for “indie makeup”
600% increase in searches for “ butterfly eye makeup”

Indie Nails

Pinterest has also spotted a new 2021 business trend- making your eyebrows a statement. This means adding colors, painting outside the lines, and creating art with your eyebrows. Take a look at the data:

120% increase in searches for “goth eyebrows”
160% increase in searches for “bleached eyebrows”
50% increase in searches for “ombre powder brows”

Bleached Brows

Do you have a makeup brand? It might be time to consider bold new additions!

Events & Celebrations

2020 forced us all to learn that small actually can be better. People were forced to learn how to make the best of date nights at home, hosting small backyard weddings and intimate celebrations. Will this trend stick once restrictions ease up? Pinterest predicts that this shift in celebrations is here to stay!

Check out the trends:

160% increase in searches for “small backyard wedding”
200% increase in searches for “courthouse wedding outfit”
55% increase in searches for “desert elopement”
110% increase in searches for “movie date night at home”
300% increase in “death to my 20s party”

Small backyard wedding

Fashion

Ever heard of “athflow”? Pinterest describes ‘Athflow’ as “professional enough for the ‘office’, stretchy enough for the yoga mat and comfy enough for the couch”. Sign us up!

Take a look at the trends:

300% increase in searches for “oversized outfit”
160% increase in searches for “cotton jumpsuits for women”
185% increase in searches for “soft outfits”
200% increase in searches for “home dress women”
90% increase in searches for “fluffy slippers”
155% increase in searches for “cocoon sweater”
200% increase in “cozy aesthetics outfits”
400% increase in searches for “quilted clothes”

Oversized outfit

The trends also show a big shift toward fashion personalization and DIY.

700% increase in searches for “sweatshirt embroidery”
600% increase in searches for “reworded clothes”
300% increase in searches for “jean painting ideas”
130% increase in searches for “custom hoodies”

Custom Hoodies

Food & Beverages

Many of us were forced to become home chefs and up our game in 2020. Will the world ever be the same? Pinterest trends show a huge and sustained interest in homemade food. Aesthetically, charcuterie boards of all types will be the new table centerpiece!

Check out the trends:

500% increase in searches for “breakfast charcuterie boards”
200% increase in searches for “candy charcuterie board”
200% increase in searches for “fruit charcuterie boards”
155% increase in searches for “mexican charcuterie board”
105% increase in searches for “gourmet food plating”
1,000% increase in searches for “basque burnt cheesecake“

Breakfast Charcuterie Board

Hobbies & DIY

More time at home means more interest in crafts… and we’re talking not just your basic watercolor painting and scrapbooking. Check out the trends!

1,100% increase in searches for “sublimation for beginners”
300% increase in searches for “resin art for beginners”
300% increase in searches for “aesthetic embroidery”
300% increase in searches for “bottle painting ideas“
80% increase in searches for “candlemaking for beginners”
150% increase in searches for “knife painting for beginners”

Resin Art for Beginners

And to end this list with the most surprising prediction for our 2021 business trends… turtles, chameleons, frogs, and lizards are expected to be the pets of 2021!

What do you think of 2021’s business trends? Which predictions surprise you the most?

Have you taken a look at your trends? What do your product sales show? Did sales grow in some areas more than others?

If you don’t have answers to these questions, it’s okay. WooCommerce has many strengths – but reporting is not one of them. QuickBooks, on the other hand, is a powerful reporting tool! We strongly suggest connecting WooCommerce and QuickBooks and mapping your products to ensure that you can sync complete sales data into QuickBooks in order to allow QuickBooks to create sales reports for you. Click here to find out more about how MyWorks Sync can help you connect WooCommece and QuickBooks!