Wicket

Wicket is a technology company that specializes in modern membership data management solutions for associations. Their goal is to move associations away from traditional, rigid Association Management Systems (AMS) and toward a more flexible and integrated digital ecosystem. Wicket enables organizations to manage their member data efficiently while integrating with best-in-class third-party tools for ecommerce, website publishing, and event management.

Products

Wicket Member™  The World’s First Member Data Platform (MDP)

Wicket Member™ is a cloud-based Member Data Platform that serves as a centralized hub for managing member records, engagement touchpoints, and real-time data segmentation. Unlike traditional AMS solutions that rely on built-in modules, Wicket Member™ allows associations to choose the best tools for their specific needs while ensuring data synchronization across platforms.

Key Features:

• Single Source of Truth – Manage all members, organizations, and data in one place.
• Data Synchronization – Ensures all connected software tools have up-to-date data.
• Real-Time Segmentation – Group members dynamically based on behavior and interactions.
• Unified Login (SSO) – Provides a seamless user experience across multiple platforms.
• CRM Capabilities – Can function as a lightweight, easy-to-use CRM for managing membership and contact data.

Wicket Member™ integrates with popular platforms like MailChimp, Cvent, PheedLoop, and others, making it an ideal solution for associations looking for a flexible and scalable alternative to traditional AMS systems.

Wicket Web™ – Website and Ecommerce Platform for Associations

Wicket Web™ is a fully managed, cloud-based website and ecommerce solution built on WordPress. It is designed specifically for associations and integrates seamlessly with Wicket Member™ to provide a complete digital experience.

Key Features:

• Web Publishing Platform – Provides intuitive website management, customizable themes, and navigation tools.
• Ecommerce Platform – Enables associations to manage memberships, event registrations, and product sales via WooCommerce.
• Member Portal – Allows members to manage profiles, access secure content, and interact with association resources.
• Form Builder – Facilitates complex data collection and integrates directly with the member database.
• Flexible Membership Structures – Supports auto-renewals, multi-tiered memberships, and variable pricing models.

By leveraging Wicket Web™ and Wicket Member™ together, associations can create a fully connected digital experience while maintaining flexibility in choosing the best third-party tools.