Woocommerce SEO: How To Optimize Your Online Store
Statista data shows that in 2021, e-commerce retail sales amounted to about $4.9 trillion worldwide. That number is expected to grow by 50 percent over the next three years, reaching about $7.4 trillion in 2025.
This growth will also lead to more competition. For this reason, you do not just need an extension that will allow you to optimize the management of your WooCommerce accounting. You also need to know how to improve your online store’s visibility on Google and search engines to optimize your online store.
The visitors that come from Google are usually the most qualified. As a rule, they are most interested in your products, they spend more time on your website and they buy the most. Not only that, organic traffic is free, so the revenue from these sales is net. In short, pure profit.
In this article we will show you how to make your products more visible on Google and how you can display your products on Google Shopping for free using structured data. In addition, we will show you how you can easily do this with WooCommerce SEO by WordLift.
How To Optimize Your Online Store With E-commerce SEO by WordLift
WooCommerce SEO by WordLift is a plugin designed for WooCommerce websites. It allows you to get more exposure to your products in Google Search.
By adding structured data to product and category pages, WooCommerce SEO by WordLift lets you show your products in Google listings and let them appear organically in Google Shopping so that potential customers can find them more easily.
Moreover, with this plugin you can add dynamic links to your pages and product recommendation widgets like the Product Navigator and Product Context Cards. This way you’ll pique your customers’ interest and increase your conversion rate by suggesting the right product at the right time.
As you can see, this plug-in can solve 3 common problems for WooCommerce stores:
1. Automatically show your products on Google Shopping.
2. Link your products and editorial content with a single click.
3. Improve navigation with powerful recommendation widgets.
Make your content more effective
Content is important to attract users who are seeking information, researching a topic, and perhaps planning a purchase. How can you optimize your website to turn the user into a customer?
The Product Navigator will help you do that. Namely, with this widget you can display the best products related to the content the users are looking at. In this way, like a shop assistant in a store, you’ll be able to concretize the user’s desires by suggesting a series of products that they might be interested in.
With the Product Context Card, you can link to the product page every time you mention a product in your content. This way you can get the user to discover the product by showing them a preview.
Upload images optimized for Google
Google requires you to publish your product image in different formats so that it will show up in different search functions.
Upload the best photos of your products. WooCommerce SEO by WordLift takes care of Google’s requirements by automatically resizing all product images in different formats.
Have your FAQs appear in Google results
WooCommerce SEO by WordLift offers the ability to easily generate FAQ markup for your pages, providing another way to get more pixels in Google search results pages. Learn how answers to frequently asked questions can be opened directly in Google. A little tip for you: you can also enrich them with internal links!
Structured Data Editor
WooCommerce SEO by WordLift adds additional fields to the backend of your product page to help you better describe your products to semantic search engines like Google, making them more relevant and visible to your audience.
Moreover, the plugin lets you add FAQs and instructions to your products to give users accurate answers to their questions and inform them about how to use your products.
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